Alison Kelly didn't make for good reality television.  And this, along with her talent and philosophy on design, is why Alison Kelly makes for a good designer.

At a moment in fashion when you can walk into any mass department store looking like yourself, and can leave looking and smelling like a bootleg copy of your favorite socialite turned fashion designer, Alison Kelly may be just what we need to end the disposable-couture, tabloid-driven style in mainstream fashion. Her clothing line, Dahl, is a mix of chic-pretty-sexy, thoughtfully constructed dresses. Her designs seem more instinctive than contrived, more inventive than conventional. The collection emulates a girl-about-town modernity, with a quiet confidence, and innate style.